WELCOME TO PENNYROYAL! WELCOME TO PENNYROYAL! WELCOME TO PENNYROYAL!
Scope:
Branding
Creative Direction
Pennyroyal Music Fest is a women and queer focused indie concert series that takes place at the Merriweather Post Pavilion in Maryland that serves as a benefit concert for reproductive rights.
One my goals with this project is to erase the stigma around things like reproductive health and rights through fun and expressive design treatments. Pennyroyal’s design is heavily inspired by late 1960s/70s motifs, art noveau and vintage protest posters.
Instructor: Jason Kernevich